1. Customer Pricing Intelligence
Understand the customer and relationship before making a pricing decision.
2. Agentic Pricing
Combine customer intelligence, funding economics and market intelligence to recommend the right price.
3. ALM Intelligence
Connect pricing decisions to liquidity, interest-rate risk, profitability and balance-sheet planning.
A customer-level pricing profile that informs better sales, relationship management and pricing decisions.
The outcome
01 | CUSTOMER PRICING INTELLIGENCE
CUSTOMER PRICING SENSITIVITY
Identify differences in customer price sensitivity and relationship value.
CUSTOMER SEGMENTATION
Create actionable segments based on relationship value, pricing sensitivity and opportunity.
RELATIONSHIP INTELLIGENCE
Understand relationship depth, product penetration, engagement and growth potential.
SERVICE & PACKAGE INTELLIGENCE
Align relationship coverage, service levels and customer propositions with individual characteristics.
Know the customer before you price.
Transform your existing CRM and enterprise data into actionable customer and relationship intelligence. BBA analyzes customer relationships, product holdings, engagement and relevant behavioral signals to help financial institutions understand which customers should receive which pricing and relationship proposition.
02 | WORKS WITH YOUR EXISTING CRM
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Collaboration
